At Apon Wellbeing, we are on a mission to make life easier and more affordable for Bangladesh’s industrial workers. Backed by the FMO Reducing Inequalities Initiative and assessed by 60 Decibels, our unique approach is designed to meet the needs of those who often struggle with access to essential products and services. Let’s explore the key insights from our latest impact performance report, shedding light on how Apon Wellbeing is making a difference, where we are excelling, and where we can do even better.
A Snapshot of Apon Wellbeing’s Impact
Convenience is at the heart of Apon Wellbeing. By offering a one-stop shopping experience right at the workplace, we save our customers precious time and energy—something especially valued after a long day of work. But it’s not just about convenience; we are also making a real financial impact. Our discount program and the option to buy now and pay later provide significant relief to workers managing tight budgets.
Understanding Our Customers
Apon Wellbeing is proud to serve a diverse group of customers, primarily industrial workers from low-income and emerging middle-class backgrounds. The majority of our customers are young adults, aged between 22 and 45, who are navigating economic pressures with resilience. Our affordable pricing is designed to help them stretch their hard-earned money further, making everyday essentials more accessible.
Women, in particular, are benefiting from our services. They form a significant portion of our customer base and are more likely to experience financial improvements as a result of shopping with us. This highlights our role in not just supporting, but empowering women within the workforce.
The Impact on Daily Lives
One of the most rewarding aspects of Apon Wellbeing is seeing how we’re helping our customers achieve greater financial stability. With the ability to buy groceries and essentials without immediate payment, our customers are finding it easier to manage their expenses. On top of that, our 6% discount on products adds up to meaningful savings over time.
Our report shows that 78% of customers have seen improvements in their financial situation, thanks to the affordability and convenience we offer. This positive impact is even more pronounced among women, underscoring our commitment to supporting female workers in their financial journeys.
What Our Customers Are Saying
Customer satisfaction is key to our mission, and we’re proud that so many of our customers have positive things to say about Apon Wellbeing. With a Net Promoter Score (NPS) of 63%, the majority of our customers are not just satisfied—they’re likely to recommend us to others. They appreciate the ease, affordability, and quality we provide.
However, we’re always listening and learning. Some customers have faced challenges, such as difficulties with medical insurance claims, occasional product quality issues, and delays in receiving refunds. We’ve also heard feedback about the need for more product variety and better stock availability, especially in the food category. These insights are invaluable as we work to refine and enhance our service.
Supporting Financial Goals
Our customers have a range of financial goals, from covering household expenses to saving for the future. The report reveals that 32% of our customers prioritize meeting daily expenses, while 22% are focused on building their savings. Other goals include affording education, purchasing property, and starting new businesses.
Apon Wellbeing is here to help. By offering affordable products and financial flexibility, we’re playing a crucial role in helping our customers move closer to their goals. Yet, we know there’s more we can do, such as providing additional support like financial literacy programs to further empower our customers.
Areas for Growth
While we’re making strides in improving our customers’ lives, we recognize there are areas where we can do better. We need to ensure better quality control, especially for perishable goods like meat. Additionally, expanding our product range would allow our customers to rely on us even more for their shopping needs. We’re committed to improving our stock management to ensure that the products you need are always on hand. We also understand that our current operating hours may not be convenient for everyone, especially for those who can only shop during breaks or after work. Extending our hours is something we’re actively considering to better serve you.
Looking Ahead
Apon Wellbeing is more than just a place to shop—it’s a lifeline for industrial workers across Bangladesh. By focusing on affordability, convenience, and customer satisfaction, we’re addressing inequalities and making a real difference in the lives of those who need it most. As we continue to grow and evolve, we remain dedicated to improving our services, overcoming challenges, and ensuring that Apon Wellbeing remains a trusted resource for workers throughout the country.
Thank you for being a part of the Apon Wellbeing community. Together, we’re building a brighter, more equitable future.